National Transport Library Research Database

Att förändra människors dagliga resande – målkonflikter, drivkrafter och konsekvenser (To change the daily travel - goal conflicts, driving forces and consequences)

  • Westin, Kerstin
  • Umeå universitet, Universitet eller högskola, 202100-2874
Sponsors, duration, budget: Energimyndigheten ; 2017-02-01 -- 2019-12-31 ; 4876500 kronorRegistration number:
  • Energimyndigheten P431261
Subject(s): Abstract: Projektet syftar till öka kunskapen om hur åtgärder för att förändra människors beteende, för att åstadkomma ett resurs- och energieffektivt transportsystem, uppfattas av olika grupper av människor. Vidare syftar projektet till att utforma energieffektiviseringsbudskap som testas på olika grupper av individer för att utröna vilken typ av målrelaterade budskap som har störst potential att förändra beteenden.Abstract: The proposed project aims to examine how different measures for achieving a resource and energy efficient transport system is perceived by the public, to elucidate the differences that may exist between different groups of people, and to investigate how the measures can be designed and presented on a way that the public can accept (and accordingly change their behavior). The project build on a survey that will show how different measures are understood and perceived, and to what extent they are on par with hedonistic, gain, and normative goals. Further, the type and design of measures that have the largest potential for behavioral change will be examined in experiments. The project will contribute with deeper knowledge for policy makers on how to design measures for reducing energy dependence in the transport sector. The scientific added value is increased knowledge and understanding of goal and goal conflicts in relation to individuals’ behavior.
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